![]() ![]() If you don’t see why that is wrong, imagine writing an article for a bot or a computer who can’t comprehend or make out the nuances of your article but just focuses on the number of times a particular keyword is used and gives you a score accordingly. When you submit your URL, Google PageSpeed Insights sends a crawler to your site, which loads your sites, and all the scores displayed are from a crawler's perspective. There’s a difference between optimising for users and optimising for speed tests. In reality, though, these tests are insufficient to determine the overall performance of a site’s separate components or how well the site will serve users in the real world or on various types of devices under varied network connectivity conditions because, let’s face it, there’s one thing Google PageSpeed insights don’t take into account, and that is: Real World Usage. After all, 2-3 seconds represents at least a 50% improvement over a 5+ second load time for most people. On the one hand, website owners and developers may be proud of their page speed results. If it doesn’t, then almost all articles and performance guides on the internet will surely do! And your instinct would tell you to make optimisations to make that red into green. When you put your website’s URL for the first time without any optimisations made to it, the scores in alarming red can scare you. Why isn’t the Google PageSpeed Insights score as vital as you deem it? That’s not all it does it also provides suggestions for improving your scores by implementing the actionable recommendations. Google analyses the URL you enter through a checklist of factors and then provides a cumulative score of a hundred based on how well your website matches the criteria. In this article, I go over why such scores aren’t something of a good quest and how you can focus on things that matter.Īs I mentioned above, Google PageSpeed Insights is a tool for testing website speed and performance. While optimising your website speed is very important, the score you get on PageSpeed Insights means nothing when it comes to being in line with what Google needs. Search for anything related to site speed optimisation on Google, and you’ll find endless articles that tell you to head over to Google PageSpeed Insights to get the best score possible. Google PageSpeed insights (Alternatively known as Lighthouse) and GTMetrix are the most popular tools to test your website speed that is out there. A website with poorly performing pages will adversely affect visitor behaviour and reduce the number of users on-site.Ĭonversely, when web pages are rendered quickly and entirely in the end user's browser, they typically receive more traffic and have better conversion rates on account of improving the overall customer experience delivered. Web page performance, or website speed, refers to how quickly a single web page is able to load fully-functional content in a web browser. ![]() Performance pagespeed gtmetrix Become an author Introduction ![]()
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