![]() ![]() And because investments rarely are made after just one meeting, your goal is to spark interest in your company. Remember, your pitch deck and pitch presentation are probably some of the first things that an investor will see to learn more about your company. What? I know that doesn’t sound right, but the real goal of your pitch deck is to get to the next meeting. This may sound counterintuitive, but the goal of your pitch deck is not to raise money. ![]() Your pitch deck should work well on its own as a visual document, but it will primarily be used as a tool to tell the story of your business. It should cover the key points of your business plan, the products and services you provide, high-level financial projections, and funding needs. What is a pitch deck?Ī pitch deck, also known as a slide deck or start-up deck, is a presentation that provides a brief but informative overview of your business. I’ve also built my own and presented to major Silicon Valley VC firms over the years and have learned a lot about what works and what doesn’t. I’ve seen all different kinds of pitch decks and presentation styles and found that there’s a simple formula that just works. I’m leveraging the knowledge I’ve gained from listening to hundreds-if not thousands- of elevator speeches and pitch presentations. In this article, I’m going to give you the formula for what you should include in your own pitch deck. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment. If you’re raising money for your business, having an impressive pitch deck is a key component in your fundraising toolkit. ![]()
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